The low barrier to entry for blogging has made it possible for so many people to set up a blog in less than an hour. But only a handful of these enthusiasts makes it to the top file. The reason being, blogging is not just about content (while content eats away a big portion of a blog’s publishing worthiness); blogging also entails a lot of thought for creative layouts and marketing campaigns.
The problem with bloggers is, many do it as a hobby. Doing it out of ‘passion’ means they do not have an income-generating blog that can pay off its domain and publishing fees, let alone SEO tools. Many blogs are left behind in obscurity because what started off as a grand idea cannot take off because of lack of content coherence, content quality, and marketing tools to have the edge over others. You might as well take a tip from San Diego SEO & digital marketing experts to gather success.
How can bloggers make the most of the principles of SEO even with a limited budget?
Here are top SEO tips on how bloggers can stay on top and show to the world an alternative voice worth hearing:
1. Have your domain, at least
Get away from the generic (dot) WordPress, (dot) Weebly, or (dot) Blogspot if you can. Have your domain and if you can’t afford one just yet, do not put your site up on live until you’re ready to shell out a bit for your domain and hosting service. Having your domain is good for your SEO ranking because you can gain integrity with your name recognized by a bigger audience.
You do not need to have your personalized email right away. You can start with your domain and hosting service, build an audience, and purchase more add-ons as you earn along the way.
2. Create coherent, high-quality content
Do not quickly dive into doing one post about Africa and another one about DIY bags. This content incoherence can hurt your SEO ranking big time because the more you become a generalist, the less of a steady and fan-based audience you will have. Plan your posts and have one mission in mind. All your posts should be a direct response to that one mission.
And writing compelling content does not stop here. Be sure to double check for grammar, spellings, syntax, and layout. Do not just write and publish. Do you want all your posts justified? Do you expect them tabbed on the left? Do the same layout for all your posts.
Be creative with your posts, too. You may want to add relevant photos (and not just generic ones), curate infographics, or publish videos and podcasts. Mixing up content can be an excellent way to further engage your audience.
3. Update regularly
It is important for you to have extra posts that you can use for when you lack ideas. With blogging, the more you update on a regular basis, the more of an audience you will gain. If you hit and miss by posting one this week, missing next week, then posting three next time, your viewers will not feel any commitment from your end, and so you cannot expect them to commit to your blog, as well. If you want to publish one post every Friday, make it a point to follow that schedule.
4. Be social media-friendly
Social media is your best friend when you’re a blogger. Build Facebook, Twitter, Pinterest, Instagram, YouTube and LinkedIn pages or whichever you find relevant for what you do. But do not just put up pages; join in the community and engage with people, like and comment on others’ posts, and reply to comments and messages that you receive. Social media influence can also translate to your site’s audience, so be sure to be authentic, friendly, upbeat and entertaining when dealing with people you meet on social media.
There are many ways for you to find success as a blogger, and you don’t have to spend so much to be successful. Your biggest ally is time. Do not get disheartened when you do not get the results that you want. With patience and dedication, you will eventually get to the blogging hall of fame—just where you want to be.